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First year B2C had a positive ROAS
I am 24, work in high ticket tourism company in South America with budgets of over a million a year (that is considered a lot in my country) between various platforms. I started a year ago and for the first time since COVID, in 2025, PPC only ROAS is positive. Just wanted to share because this is my dream job and I have only 2 years of experience in ads, and I feel I am good at PPC.
Starting to get excited because 2026 will come with new platforms and I even convinced everyone to start using Youtube TV and Amazon Prime for an amazing long form video we are launching. I am excited/scared for the upcoming ChatGPT Ads thing, I hope it's a goldmine for tourism.
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