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First week running Google Ads
Posted by on February 27, 2026 at 1:34 amHi all!
I’m Running a new Google Ads campaign (we’d only used Meta historically) for shipping containers ($50/day). Just hit 88 clicks and I’m trying to move past CPC anxietyt
Current Stats:
• CTR: about 9%
• CPC: $2.76
• Leads: about 4%
• Sales: 1 unit sold for $2,095
• Spend: ~$243
Should I be nervous or?
Also, any tips on how to explain 'Learning Phase' volatility to bosses who only care about unit volume? Thanks
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1 Reply
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What do you mean “for shipping containers”?
Are you selling retired containers, selling ocean/rail shipping…?
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You have not spent enough money or gotten tons of clicks to know anything.
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What does a container cost you, we dont know your costs to determine if a cost per sale of $200 is too high.
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for week one that’s pretty healthy, 4 percent lead rate and a closed sale already means the traffic is at least qualified. i’d focus less on cpc and more on cost per lead and cost per sale, especially with a $2k ticket.
for leadership, frame learning phase as the system calibrating bids and audiences, early volatility is normal until you have enough conversion data to stabilize. how many conversions are you feeding back into the account so far?
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Bro you spent $243 and made $2,095. That’s an 8.6x ROAS in week one. You should be popping champagne not posting on Reddit. For the boss conversation… just say “the algorithm is in training mode, like a new employee their first week… pulling them out now loses everything we’ve invested.”
Then show them the $2,095 sale. That usually shuts down the panic.
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