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Finally channel distribution on PMAX campaigns
Posted by on October 31, 2025 at 12:02 pmDear fellow marketers,
Not sure if it has shown up for you you all but today I was happily surprised by the beta feature of Channel distribution. Finally we can see where the campaign is wasting or investing your money.Has this feature popped up for you all too?
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1 Reply
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Had it on most accounts for about 3-4 months now. For most lead gen accounts it’s 85% search.
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Not on mine yet 🥲
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What data does this provide?
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Been around for a long time for most advertisers. It can help understanding where money is being invested and you can do somethings to adjust like blocking placements. But we really don’t have much control so it’s informational.
Search terms report is a million times more useful.
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I have atleast a few accounts where I got Channel Performance but no PMAX negative search terms and then others where I got both abilities. Annoying.
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not with me yet
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Probs won’t actually matter since its reddit and theres no identifying info but technically this breaks your NDA for beta features.
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