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FB Ads took a dump on 19th of Feb, Never have recovered.. tracking not set up right?
Posted by on March 10, 2021 at 5:34 pmI don’t know dick about FB ads.
I have hired a friend to do it.
But, I am not sure she really did too much for the new IOS14 changes.
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She never did the Advanced Matching and aggregated event measurement. The domain is verified, however.
If our ads took a dump on the 19th of Feb, is this likely why?
Thanks
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8 Replies
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Same here, I have tried everything possible but I can’t resilient
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While doing those things would help, it is not “why”. There are likely lots of factors at play, but if I had to point the finger at one, it would be the change to attribution windows. My guess is that the new 7-day click and 1-day view default attribution is less than what you were reporting on before.
I’d be happy to take care of your aggregated event measurement and do an audit of your account, PM me if interested.
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Same here, My ads took a big hit on the 21st or so and haven’t really recovered.
CPM is like 30% higher and no one from facebook is converting very much anymore.
They keep sending me low quality traffic.
I am currently not profitable with this situation so I don’t know how much longer I can hold out.
Maybe it’s just time to drop facebook and try some untapped method of getting customers…
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Diversify traffic. Don’t rely on FB only. It’s too much of a roller coaster. Build & utilize an email list, too.
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Take a look at your numbers segmented by Safari/iPhone/Macs and compare them to before/after. They’ve been making big changes to tracking that fucks with facebook – but I’m not sure if it’s rolled out yet. It could be worth comparing to Google Analytics and checking conversions there too.
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I haven’t started things up yet but was going to dip a toe in this next week.
Would be good to hear from those that aren’t having any problems.
I had a real odd scenario where product was raving first couple days during testing and then completely fell on its face.
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My main recommendation is to stop, duplicate, and restart your campaigns. [https://www.youtube.com/watch?v=NbP-YGoXfDQ](https://www.youtube.com/watch?v=NbP-YGoXfDQ)
Have had to do it a few times but seems to help substantially. Also, I’m monitoring performance pretty heavily on the Google Analytics side in conjunction with Facebook Ads (always have but doubling down now). You’ll still have a dip in performance but not a fall off the cliff situation.
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We saw a big shift around the same time and we’d already done AEM, have everything pushed over to server API and tried all sorts of things to turn it around but still went to junk. Facebook carried our brand last year, this year it’s Google.
Normally when FB does a big change the algo will reset and it takes about a month for the model to update and it start serving the way it should.
We also heard from our rep that FB acknowledged a macro delivery issue on their side, and they have heard from all kinds of different advertisers that CPAs went 2X – 10X average cost. No eta on when it will be fixed, but likely due to them updating in preparation for iOS rollout and mucked sth up.
Current spend ~$15k/day, not what it was but enough to run tests, and we’re still trying but also accept that if FB says it’s not working, you can only do so much. Keep enough traffic going to see when performance improves on your account. They do rollout changes rather than mass updates.
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