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Facebook personalized ad and the algorithms behind it
Recently my Facebook feed got overwhelmed with ads from Yahoo Search with a specific search entry “Psoriatic Arthritis”. Did anyone else get the same search entry or is this personalized? I know Facebook has a deep reach on my internet activities, my credit card activities and text based conversations. Maybe they have a strong algorithm to detect a disease based on the data points they have on me. Should I be concerned? Or is this simply a strategy to make me feel concerned so that I click on the ad?
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