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Facebook only spends money on 3 out of 6 ads
Posted by on April 22, 2020 at 10:52 amI started a campaign where one of the ad sets has 6 ads. The ad set came out of learning phase pretty fast and is now active. However, Facebook has not spent a cent on 3 out of 6 ads. Not the first time this has happened either. What does it mean? How can I solve this?
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2 Replies
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Seems to me like Facebooks machine learning system has quickly figured out an efficient way to achieve your campaign objective. This is good in my opinion
The campaign may also not be spending any $$ on other ads if you have a bid strategy in place which will really restrict the system from spending.
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1. Are these 6 ad duplicated ones? Meaning did you just create one ad and duplicated it 6x or are they all different.
2. Are they all in the same adset or separate ones?
3. How long has it been since they went active?
4. How old is your facebook account and are you using the personal ads manager or business manager?
5. Does your account have prior spend on other campaigns?These things can all impact the reason why your ads are not spending.
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