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(Facebook) I always fail to scale ads
Posted by on November 10, 2020 at 4:10 pmI’ve been having good results in ads, I decide to scale by duplicating the better ad sets. I never see good results after a few days and ultimately I scale back down. Am I doing something wrong?
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2 Replies
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There’s no reason why you would need to duplicate the best ad sets and this would be actively detrimental to performance. Just increase the daily budget.
If your audience volume is low and frequency is getting high, then you’ll need to expand your targeting pool. Consider options like lookalikes and broader targeting strands.
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Already commented above but start checking on frequencies. Maybe a rule to pause stuff after x impressions?
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