• PPC

  Facebook Ads spent $50, reports 100+ Link Clicks, but Shopify shows ZERO sessions from target country. Only USA bot traffic?

  Posted by PiotrMart on December 6, 2025 at 11:45 pm

  

  Hi everyone,

  I’m running a new Facebook Ads campaign for my e-commerce store. I’m facing a massive discrepancy that is draining my budget, and I need a sanity check.

  The Setup:

  • Platform: Shopify
  • Ads: Facebook Ads (Sales Objective)
  • Targeting: Broad, location set strictly to Poland (People living in this location).
  • Budget Spent: ~$50 so far.

  The Data Discrepancy:

  1. Facebook Ads Manager reports: 100+ Link Clicks and decent CTR.
  2. Shopify Analytics reports: 0 (Zero) sessions from Poland.
  3. Instead, Shopify shows a spike in traffic from the USA (which I assume are Meta crawlers/bots checking the landing page).

  My Question:

  I understand that "Link Clicks" $\neq$ "Landing Page Views" and some drop-off is normal due to load times or bounce rates. But is it normal to have a 100% drop-off of real traffic?

  It looks like I am paying for clicks, but no real human from Poland is actually landing on the site (or Shopify is completely failing to track them).

  What I’ve checked:

  • Site speed is fine (~1s load time).
  • Ad link is correct (no 404s).
  • Pixel is firing.

  Has anyone experienced this specific issue where paid traffic is invisible in Shopify (or attributed as Direct/USA)? Is this a known Shopify tracking bug or am I paying for bot traffic?

  Thanks for any insights!

  PiotrMart replied 1 month, 3 weeks ago 1 Member · 0 Replies
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