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Facebook ads-Reach estimates
Posted by on January 14, 2021 at 4:01 pmDoing some estimations based on spend increase for FB ads and just want to know how accurate are the estimated daily results FB gives you when setting up a new campaign?
Also, the “Potential reach” does this mean that if your potential reach is 1 million, your reach will never exceed this amount? Or is it in a time frame? If so what is the time frame (daily, monthly, yearly)?
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1 Reply
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Potential reach is an estimated total size of the audience you’ve selected.
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