• PPC

  Facebook ads question: Do you need different adsets for each targetted conversion?

  Posted by seohelper on November 10, 2020 at 10:10 pm

  

  Evening… slowly getting up to speed with Fb ads and attempting to build up a sales funnel that is easy to manage and refine.

  I’ve got various custom conversions setup. i.e. downloading a lead magnet, purchasing an online course.

  I’ve setup an ad campaign, with 3 ad sets
  – a broad ad set (using interests)
  – a lookalike ad set up (based on web site visitors etc)
  – a warm ad set (website visitors who’ve not signed up for lead magnet or purchased).

  I’ve added the same set of 3 ads to these 3 ad sets, to monitor and fine-tune going forward and see which adset and ad type performs best.

  All the current ads point toward a lead magnet landing page.

  **BUT…**
  I’d like to also see if I get better results with a different lead magnet (a free ‘mini’ video course)

  I can’t see a way to add more than one conversion to any of the current 3 Adsets. So… do I have to make a new adset for each conversion. i.e. make another 3 adsets that point toward the ‘free mini course’.

  Then I suppose, another 3 adsets that point toward the final paid online course product?

  OR is there another way?…

  seohelper replied 5 years, 4 months ago 1 Member · 0 Replies
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