-
Facebook Ads performance changed completely after duplicating
Posted by on March 9, 2021 at 4:28 pmHey all, a while back my facebook ads completely stopped (randomly, no errors, no changes) spending and I was forced to duplicate a perfectly good **traffic** campaign that was getting lots of organic conversions (5-10/day) on a $15 ad spend. However ever since I duplicated the campaign in order to get it started again, my lead conversions have dropped down to 0 / day. I know the goal I set wasn’t for conversions but I was wondering why there would be such a variance in performance?
Any suggestions to get back to the previous conversion rate without changing the goal?
-
1 Reply
-
What is the purpose of the leads, are they actually converting afterwards? The leads collected from a traffic ad will almost be useless if your actually trying to convert them. Facebook is extremely good at targeting exactly what your objective is, if you want those leads to convert then you should move to conversion objective.
Log in to reply.