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Facebook Ads: how many active ads to run?
Posted by on June 30, 2020 at 1:44 pmAlthough it’s very much dependent on the amount of budget, I’ve been told that it’s best practice to have 4-5 max active ads in each ad set. I’m just having a hard time seeing why this is the case when running an auction based campaign that is optimizing towards the most efficient costs — would it not be better to have as many ads as possible so the system has more options to optimize towards? Wondering if anyone can provide me some insight!
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2 Replies
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Depends on what I’m trying to test. If I’m working on finding new audiences, I only run 1 ad per ad set to ensure the fixed variable.
If I’m testing creative, one audience and multiple ads.
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You’re right that you should have 4-5 ads max per campaign.
I have a YouTube channel about Facebook Ads and I have a video where I actually answer this question in-depth: [https://www.youtube.com/watch?v=kL-v7DmvG1k](https://www.youtube.com/watch?v=kL-v7DmvG1k)
Essentially this video tells you:
* Have a max of 5 ads in a single ad set
* But, if your budgets are small, just start off with 2 or 3. In this case, 5 ads are a bit too much for the algorithm.
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