Facebook Ads Help (small business)

[gm323]

Can you try selling “greeting card packages” or sell them in sets? That way, you’ll have one ad cost but then possibly multiple sales

If you do that, you should try targeted ads for that specific notion and a targeted landing page so you can track if that’s successful. I would also offer a discount on the 2nd and 3rd card.

Also, you need to track your conversion rate for when people do click. Something around 10-20% conversion is possible, so you should really be trying to find a way to advertise such that you actually get a sale for every 5-10 times someone clicks! There are a lot of different ways to optimize to conversion rate

Lastly, see if you can advertise in niche areas: “teacher greeting cards”, etc. Some way to get the ad cost down

I’m happy to try to provide further insight if you have more questions

[anton-kalin]

Retargeting is the answer … it takes customers approx 8 times to visit a new store before they buy anything then make sure your email marketing is on point with cart abandonment flows (Klaviyo) (if the customer abandon cart, email him/her 2 hours later… if he did not buy wait 2 days send another email 5% off coupon …. it’s all in retargeting and re-engagement, good luck 🙂

[DataDrivenMarketer]

I would say that you are never going to make a profit on the front end with that AOV. Do you know what’s your customer lifetime value? If they buy from you the first time, you now have their e-mail address and other info to sell them more products with lower ad costs.