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Extremely low CPC?
Posted by on July 3, 2020 at 2:41 pmI started a Facebook ad yesterday based on custom audiences of my visitors + lookalikes and the CPC is only €0.04. This is extremely cheap, and almost too good to be true. Is anyone else seeing this?
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3 Replies
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How are people converting? Cheap cpc doesn’t help when it is empty traffic.
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Are you looking at CPC (All) or CPC (Link Clicks)? CPC (All) will count any kind of engagement (likes, shares, etc.).
I’ve had campaigns with $0.10 CPC (All) and $0.20 CPC (Link Clicks).
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Depends on industry, but not too unusual particularly if your audiences are broad and you’re optimising towards clicks.
Might be worth looking at unique clicks as well, incase there’s a large discrepancy.
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