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Experts: 90% of Online Content Will Be AI-Generated by 2026
Posted by on April 10, 2026 at 11:50 amh/t u/gagan_ghotra
“Don’t believe everything you see on the Internet” has been pretty standard advice for quite some time now. And according to a new report from European law enforcement group Europol, we have all the reason in the world to step up that vigilance.
“Experts estimate that as much as 90 percent of online content may be synthetically generated by 2026,” the report warned, adding that synthetic media “refers to media generated or manipulated using artificial intelligence.”
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1 Reply
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It’s an AI slop world, and we’re all just living in it 🤖
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[removed]
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The 90% number gets recycled every year. It’s from a 2022 forecast and nobody has actually tried to measure it since. The more interesting pivot.
Akamai dropped a report this week showing AI bot traffic up 300% in 2025 with publishers hit hardest. ChatGPT-User makes 3.6x more requests than Googlebot per AllAi’s data. So the conversation has shifted from “how much AI content will exist” to “how much AI consumption is happening on the content that already exists.” That second number is measurable and growing fast.
Read/write ratio matters more than volume now. If your content is being read more by machines than humans you have a different optimization problem than just being drowned out.
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Dead Internet Theory
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It seems a bit high, but possible for newly created content. Still, my gut feeling is around 50% of pure AI, but 90% considering original content with AI revisions
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It is 2026.
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