Exact match Only Campaign: 12% spent on ‘other search terms’. Is this the norm? | SEO Help Forum

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Exact match Only Campaign: 12% spent on ‘other search terms’. Is this the norm?

Posted by doireexplora on March 19, 2026 at 5:35 pm

Exact match Only Campaign: 12% spent on ‘other search terms’. Is this the norm?

doireexplora replied 1 hour, 54 minutes ago 2 Members · 1 Reply
1 Reply

Necessary-Degree3122

Guest
March 19, 2026 at 5:52 pm

Wow
Is this your sales incoming?
TrollerCoasterWoo

Guest
March 19, 2026 at 6:44 pm

Yeah, welcome to 2020s Google
ppcwithyrv

Guest
March 19, 2026 at 6:48 pm

Yup, actually its sometimes more…..this is low compared to what I seen
trsgreen

Guest
March 19, 2026 at 6:58 pm

Exact isn’t 100% exact anymore, you’ll get some “phrase” like matching terms now.
jermrs

Guest
March 19, 2026 at 8:16 pm

Yes. In fact, this seems low.

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