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    [Ecommerce]: Target CPA vs Manual CPC

    Posted by seohelper on May 12, 2020 at 8:18 am

    Hey guys which do you prefer when running ads for ecommerce – target CPA or manual CPC? Thanks!

    Blanketsburg replied 5 years, 7 months ago 1 Member · 3 Replies
  • 3 Replies

  • Coordinator-

    Guest
    May 12, 2020 at 11:51 am

    I always suggest starting off with manual bidding, striving for maximum control. Afterwards, when the system gathered enough data points (that could take a few years, depending on traffic, performance, etc) you could try switching to tCPA or other automated bidding types

  • cheesecake_uk

    Guest
    May 12, 2020 at 2:44 pm

    Why not run both in draft and experiment?

  • Blanketsburg

    Guest
    May 13, 2020 at 2:30 pm

    Start with manual bidding, ensure conversion value is being properly tracked, and wait till you have sufficient conversion volume. Use Target ROAS instead of Target CPA for ecommerce if you’re looking to do automated bidding.

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