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E commerce shop. Where should i put my budget most on?
Posted by on July 2, 2021 at 3:42 amI’m running an ecommerce shop with Google Ads. Using search, display and shopping campaigns. I have around 500 products on my site.
Where would you put most of my budget at? Search or Shopping? Or should I distribute them equally.
Considering there is no historical data to look at. Thanks.
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4 Replies
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I personally would first focus entirely on Shopping, then once you have some data on which things convert well, start up some search ads.
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I would suggest 80% shopping and 20% search to begin with. Shopping is set up really easy and brings a high ROI while search can take some time to turn profitable.
I would suggest starting with a “all products” shopping campaign and slowly split it into smaller categories.
For search I would recommend a brand campaign with max clicks in addition to your product campaigns.
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Agreed with everyone else.
Start with Shopping as it’s the cornerstone of e-commerce and much easier to get a higher ROAS quickly. Once data builds up, slowly build out Search from the bottom of the funnel (longer-tail/intent-driven keywords) gradually moving up the funnel to more generic keywords once things are running smoothly.
If you’re a relatively new business and aren’t ranking organically for your brand name, definitely set up a Brand Search campaign straight away.
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How price competitive are your products? If they are the same or lower then competition… then use shopping ads. If you are not price competitive, then look at starting out with search ads. Price is a ranking factor in shopping ads and if you can not compete on price…it’s a harder channel for a brand.
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