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DV360: Endless Spam Leads
Posted by on February 25, 2026 at 9:25 pmOur company has recently onboarded CM 360 and DV 360 and while leads were quality at first, after a while 90% of our leads were coming in as spam.
When I say spam, I mean random letters and numbers as names and emails. We only run display.
So far, we’ve done the following, but it seems to be getting worse:
- Added recaptcha to our forms
- Added very strict brand and category exclusions. Excluded all unknown brand safety and fraud.
- Excluded all app targeting (recommended by Google rep)
- Excluded all game categories
- Narrowed our geographic targeting
- Implemented a keyword list
- Selected only high viewability (Google curated) packages
and removed all open exchange public inventory
Im out of options and the spam just keeps coming. We can’t upload qualified lead lists because of the laws in our industry. Any idea on what I should do?
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1 Reply
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Have you tried to do a multi step form?
Have you tried to fire the conversion only for meaningful names/likely valid names/phone numbers? I do understand you cannot upload qualified, but can you run the name/email through a filter and fire the offline conversion if it seems legit? Also, you can revoke offline conversions.. so if something slips through the automation but not a real person, you can upload the gclid/gbraid and revoke that conversion.
What about the domains where your ad appeared? Is there any pattern there? Have you tried to auto exclude domains like .io and etc weird formats?
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