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Duplicate Content For 1 Brand With Sites In 4 Different Countries
Posted by on January 29, 2021 at 6:54 pmHi SEO Redditors!
I am trying to come up with a solution to this duplicate content dilemma. Let me briefly describe the situation:
We have 1 brand with headquarters in 4 different countries across the world – US, CA, UK, AU
We decided it’s best to localize the sites to those countries, so we are launching sites as follows:
[oursite.com](https://oursite.com)
[oursite.ca](https://oursite.ca)
[oursite.co.uk](https://oursite.co.uk)
[oursite.com.au](https://oursite.com.au)
For additional context- The goal for the intl sites is to rank locally with a localized URL. These sites also essentially operate separately- we have different fulfillment partners in those regions- so we produce and ship locally. Different products are offered depending on the country they are in depending on what’s doable through our fulfillment partners.
These sites are in the staging process right now- we are using 4 different WordPress sites to build them.
We originated in the US and our team is mostly based in the US. **I believe our tech guys copy and pasted our US site to use as-is on the intl sites.**
**So, here’s the question: how do we avoid being dinged for duplicate content WITHOUT having to manually rewrite every page THREE TIMES?**
What does everyone recommend? Could HREFLANGs potentially save us? Is there a plugin or a rewrite software everyone really loves? Am I missing something completely here?
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THANKS IN ADVANCE!
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3 Replies
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So… What’s the goal of intl sites? Rank locally in those countries?
I’d do the following:
Set hreflang tag for every page in all your sites. So:
<link rel=”alternate” href=”https://www.oursite.com hreflang=”en-us” />
<link rel=”alternate” href=”https://www.oursite.ca hreflang=”en-ca” />
<link rel=”alternate” href=”https://www.oursite.co.uk hreflang=”en-gb” />
<link rel=”alternate” href=”https://www.oursite.com.au hreflang=”en-au” />
Anyhow, I’d recommend to make your intl pages a bit different by adding some country-specific content.
If you don’t need to have all those websites, then I’d recommend to have only one global site without hreflang.
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People worry too much about duplicate content, yeah use hreflang, Google will know it’s for a different region and you won’t get dinged for it. Yeah for sure try and write some region specific localized content but since the sites are in different regions I wouldn’t worry about it too much, do the hreflang and don’t worry about it.
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It was just announced that duplicate content is no longer an issue.
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