Don’t know social media management, need help

[StructureOk5955]

SM is the gutter of what managers don’t want to do. I thought it would change in the past decade but is hasn’t. Do literally anything. I’m gonna take stab and say Youre generally familiar with in-app editing, genera social trends and media literacy in general. Do anything. Your bosses will tell you to do something else after you’ve done it. Then you’ll do more and they will have more critiques. No one will police you at the start, because they just want you to do it. Act as if you’re an authority.

[Delecch]

Great opportunity! Here’s how to quickly level up your social media management skills: 1) Study what’s working – spend time analyzing trending content in your niche on TikTok/Instagram Reels. Notice patterns: hooks in first 3 seconds, text overlays, music choices. 2) Learn basic video editing – CapCut is free and has templates that make creating compelling content easy. 3) Follow trend accounts specific to your industry – they’ll keep you updated. 4) Understand the algorithm basics: watch time matters most. Create content that makes people stop scrolling and watch till the end. 5) Use free resources: HubSpot Academy and Meta Blueprint offer free courses. The key is: you don’t need to be perfect, you need to be authentic and understand what resonates with the audience. Start practicing now – create a few test videos before your job starts!

[kee_board]

Learn CapCut asap, mimic some videos, and upload to tiktok, ig and youtube.
Check for trending videos in the company’s niche and try to recreate them.
Don’t create blindly – always seek to understand how viral videos are created. Good content is when people get value, laugh, or can relate

[Aunker]

I’d separate trends from fundamentals. Trends change fast and are mostly about packaging. The fundamentals are pacing, a clear idea in the first seconds, and knowing who the video is actually for. One thing that helps is to pick a niche and analyze a few creators who are consistently getting results, not viral one offs. Pause their videos and ask why this moment exists and what it’s doing for the viewer. Are you expected to create content yourself, or mainly guide others and give feedback?

[Practical-Bake4402]

Honestly, you don’t need to be a trend wizard on day one. Good social media management is more about understanding audiences, testing ideas, and iterating fast than magically knowing what goes viral. Practice and analysis all the time 😀

[GurAffectionate9119]

Totally normal to feel this way, social media management isn’t just “knowing the topic,” it’s learning how platforms behave.

A few things that helped me when I was in the same spot:

**1. Study patterns, not trends**
Instead of chasing every trend, save 10–15 videos in your niche that perform well and look for patterns:
• hook style in first 2–3 seconds
• pacing (cuts, captions, length)
• what problem they solve fast

Trends change, patterns repeat.

**2. Consume with intent**
Spend 20–30 minutes a day on TikTok/YouTube Shorts, *only* watching content related to the industry you’ll manage. Treat it like research, not scrolling.

**3. Start with simple formats**
You don’t need cinematic edits. Talking-head videos, screen recordings, before/after clips, or text-on-screen posts still work if the idea is clear.

**4. Reverse-engineer instead of guessing**
Take a high-performing video and ask:
Why would someone watch this till the end?
What made me stop scrolling?

**5. Use tools to reduce overwhelm**
Once you understand what to post, tools like **Indzu Social** help with planning, approvals, and keeping content consistent so you’re not reinventing the wheel every week.

You don’t need to be a “creative genius” you just need repetition, observation, and feedback. Skills come faster than you think once you stop aiming for perfection.