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Does traffic that doesn’t come from Google raise your position in the Google search results?
Posted by on May 31, 2020 at 2:20 amSay I send users of my service straight to the website and they don’t search for it through Google, will that raw traffic increase my position in Google’s results?
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2 Replies
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You’re referring to Direct Traffic. Google uses over 200 signals to determine search ranking. Traffic or visits is not a primary factor, though it’s probably somewhere on the list.
The most important ranking factors are **relevance** (how relevant the content on your website is to what the person searched for), **authority** (how reliable and credible you are as a resource, generally determined by the number of sites link to your site or page), **engagement** (how long people stay on your site or engage with the content once they get to your page), and **overall** **experience** (load speed, page design, site UX).
Traffic numbers are too easy to “game”, so Google probably doesn’t use that as a key factor.
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To my knowledge, google uses Chrome data to get an idea of how many people are directly visiting your site which could be one of there ranking factors.
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