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Does the SEO person need to talk to the web designer?
Posted by on November 2, 2025 at 4:42 pmHi, I'm looking into hiring a web designer and SEO specialist. I haven't spoken to the web designer yet, but I'm not sure if he also does SEO. If I hire a separate SEO person, do they need to speak with the web designer, or how does it work?
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1 Reply
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Get an SEO that can do web design. Problem sorted.
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Without a website that’s set up correctly, any SEO activities are totally useless.
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Yes
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Good web designers understand SEO.
Ideally if you brief web designer about your ideas. Which content the site has.
If you have copy written. Best outcomes are if designer and content writer work hand in hand.Because yes. Web design should be expandable. 2 or 8 lines both should fit.
Good design plays with rythm and peoples attention. There is a big differennce how you design for different texts.Nowadays, most designers can do no-code pages
Its probably wise to get specific requirements from SEO person if you do something more complex.
As like if your blog posts need FAQ or sitemap or something specific.Otherwise again it might happen that. You get a well designed site. That is ruined by some visual SEO adons. This should be designers job.
Depends how complex your site is you might also need a developer too.
If its a smaller site. Eg SaaS marketing web. I would think out whats your SEO strategy.
Then let designer do their job. And SEO expert to cover articles, backlinks, content marketing etc. -
If you read what most Web Devs “think” is “good seo” – then 100%
Web Devs are lost in myths like good content/good tech stack and want to believe that PageRank is mythical.
Thats why we still have websites with anchor links like “Products” or “Services” (yet every single compnay does one of these) – or “click here” or “more here”
Thats why small, oow auth sites have FAQ accordions.
An SEO strategy and a “well design website” are not the same thing.
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Definitely. Most don’t know much about SEO.
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Yes. They need to be a team.
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In order to address technical SEO, the SEO person will need access to the website backend. Having them work with the designer will make things so much easier. On-page SEO can be made easier with them having access as well.
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I have worked a lot with freelance designers/in-house teams of many well funded companies, so I think I can answer these questions with utmost accuracy.
The answer is – No!
Design doesn’t impact SEO in any way, nor is it a ranking signal. Yes, it may affect bounce rate or CTR, but the strategy created by an SEO guy will in no way be deployed by a designer. They belong to completely different fields
I think you are confusing a designer with a developer. If it’s the latter, then yes, they may need to work together to ensure that everything is followed to the letter. You have no idea what many developers think are the best SEO “practices,” which in reality are nothing but overengineering and time-wasting.
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Most web designers, I don’t care what they say, are pretty bad at SEO.
If you hire two different people, which I highly advise, there will need to be some communication channel between them. That could be directly or it could pass through you, but there will be changes the SEO recommends that the web designer will need to implement.
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From my experience, it simply avoids costly changes afterwards if you include the SEO guy in the whole site creation process from the beginning.
It depends a bit on the scale and complexity, a small local dentist website is different from a large multilingual e-commerce project, but in general communication between all parties involved always gives you better results on the first try.
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Short answer: Yes. SEO must be incorporated into all aspects of development, design, and content.
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Absolutely. They work as a team.
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If you believe your Web designer and SEO specialist need to talk, then yes.
Did your designer simply make the site pretty? Engaging? etc
Are you using Designer synonymously with manager/developer?
Do you want to implement Schema sections/headers
Do you want someone who understands LCP, FCP and Speed Index?If there’s a mesh between the two roles, I would suggest they do communicate but don’t expect there to be a huge understanding if they’re totally separate.
A great middle ground from places I’ve worked and people I’ve worked with has been a meeting with the customer as a middle man where we scope out the goals. Your designer will be able to advise you on on-page elements from a UI perspective, your SEO person from a marketing perspective, etc.
Will they always align? No.
Will it open both their eyes to the target / end goal? Hopefully yes.
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