-
Does the fb pixel track every conversion?
Posted by on November 10, 2020 at 8:22 amHi, if I’m tracking events and/or custom conversions, will Facebook track every single event? I known in google you can set to track unique conversions only. Is this possible in fb?
-
3 Replies
-
The pixel tracks every event. The conversions you see in Ads Manager or FB Attribution UI are a subset of events, based on attribution back to an ad impression / click.
If you are comparing to Google where you have standard counting vs unique, the only real equivalent in FB’s world is certain unique metrics you can pull in Ads Manager but it is not possible on certain types of conversions.
-
I personally find some conversion not tracked, even though the referral was facebook.
My best guess is it’s because some AdBlockers are blocking FB Pixel.I’m personally in the process of implementing my own tracking with UTM parameters and hope to have better visibility of my campaign and of each acquisition channel I’m exploring.
-
Sometimes drops occur
Log in to reply.