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Does starting a Tiktok as a business account hurt views?
Posted by on September 25, 2025 at 5:23 pmWhen I first started my tiktok, I had it as a business account before posting but switched it to personal. I feel like my views are, overall, not great apart from a couple of videos. It’s high quality camera/lighting/sound, what I think are good videos for the most part, and definitely consistently see similar videos that get way more views and interaction. It seems like tiktok only occasionally pushes my videos to the FYP – a lot of views I get seem to be from my personal profile. They occasionally will do okay but usually that’s if my friends with higher followings repost them which I don’t like to beg them to do and let them just do on their own.
I am wondering if it’s because I originally had it as a business account and tiktok automatically classified it as like “harder” to go viral / get pushed to the FYP in hopes that a business owner will be more willing to pay to promote. Curious if anyone has thoughts or experience here?
Not sure why mods took my post down – I do work in social media lol this is a general question but feel free to delete again if it doesn’t fit the rules 🤷🏻♀️ maybe I missed them
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1 Reply
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nah switching from business to personal won’t tank your reach long term. tiktok doesn’t really punish you for that, it just limits music choices on biz accounts. what usually kills reach is retention—if ppl don’t stick past the first 2–3 sec, tiktok stops pushing no matter how good the cam/lighting is.
i’d focus less on the account type and more on pacing + hook. i use tools like creafico to see where viewers drop off, and honestly that gave me way more clarity than worrying if my account setting was “flagged.”
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“I’ve heard a lot of people wonder the same thing about switching from business to personal, but I don’t think TikTok permanently penalizes accounts like that. The algorithm is pretty ruthless for everyone right now. It often comes down to watch time, replays, and how quickly viewers engage in the first hour. High quality production helps, but sometimes simpler, more ‘native’ looking videos perform better. Don’t get discouraged—you’re not alone in seeing inconsistent FYP traction!
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