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does posting on substack helping with my company’s SEO?
Posted by on October 19, 2025 at 4:05 amI just learned that the posts on Substack, unlike Medium, are dofollow links. Though it is behind a paywall (loginwall), I can still put some content in the beginning and it will be indexed by Google.
I actually tried this: searching for `site:substack.com mycompanydomain`, and a previous post showed up.
Then my question is: should i try to create more content on substack? We can create a lot of totally legit contents like our change logs, user stories, etc.
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1 Reply
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Here’s a simple test called “does it pagerank” that you can use to answer this quetion
# Does it PageRank?
If you answer **No to ANY question – then it doesnt PageRank**
Does the page rank and get branded traffic?
Yes? Then it may have some branded traffic as topical authority
Does the page rank in Google for a high generic phrase
Does the page you have a link from have organic traffic from Google every day?
No? = No PageRank
Is it on the deep web? I.e. Can Google fetch the page without a login
Np? = No Pagerank
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