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Does pausing FB adsets hurt performance when turned back on?
Posted by on October 10, 2020 at 3:04 amI run an Ecommerce business and just ran out of product(I’m a newbie, this is newbie mistake, take notes). Ads will be off for 2-3 weeks as supplies arrive. Will this hurt the performance when the ads are turned back on?
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5 Replies
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Yes
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Set budget to $1 instead
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Yes. Pausing ad sets for 7+ days will reset the learning phase. The advice above to set it to $1 is not recommend, as large budget changes will also reset the learning phase. https://www.facebook.com/business/m/one-sheeters/guide-to-the-learning-phase
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If hurts mean that it won’t be as it used to then Yes.
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Will your LLA’s still work if you pause all your adsets?
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