Forums Forums PPC Does pausing FB adsets hurt performance when turned back on?

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    Does pausing FB adsets hurt performance when turned back on?

    Posted by seohelper on October 10, 2020 at 3:04 am

    I run an Ecommerce business and just ran out of product(I’m a newbie, this is newbie mistake, take notes). Ads will be off for 2-3 weeks as supplies arrive. Will this hurt the performance when the ads are turned back on?

    sohazey replied 5 years, 5 months ago 1 Member · 5 Replies
  • 5 Replies
  • sensically

    Guest
    October 10, 2020 at 4:46 am

    Yes

  • sohazey

    Guest
    October 10, 2020 at 4:59 am

    Set budget to $1 instead

  • n3rbx

    Guest
    October 10, 2020 at 6:04 am

    Yes. Pausing ad sets for 7+ days will reset the learning phase. The advice above to set it to $1 is not recommend, as large budget changes will also reset the learning phase. https://www.facebook.com/business/m/one-sheeters/guide-to-the-learning-phase

  • Viper2014

    Guest
    October 10, 2020 at 7:02 am

    If hurts mean that it won’t be as it used to then Yes.

  • silentplanes

    Guest
    October 10, 2020 at 1:47 pm

    Will your LLA’s still work if you pause all your adsets?

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