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Does it really matter? Service+city page or Service Area page?
Posted by on October 10, 2025 at 10:46 pmI'm in a constant back and forth with myself and ChatGPT about which type of page is more optimal for local SEO.
Option 1: domain/services/service type-city
Example: domain/services/roofing-los-angeles
Option 2: domain/service-area/city-service type
Example: domain/service-area/los-angeles-roofing
Wouldn't having both create cannibalization? If so, which one is better?
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1 Reply
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What do you think your prospects would search for?
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I would do:
domain/area/service+area
and
domain/projects/service+areaGood idea for a website is:
– this is what we do
– this is what we’ve done -
Pick one structure and have a single page per service-city; don’t publish both or you’ll split signals. I’d build city hubs (/service-area/los-angeles/) with child pages only for high-volume services (…/roofing), and 301 any duplicates to the chosen URL. Make each page truly local: project photos in that city, a short case study, landmarks in driving directions, embedded GBP map, NAP, LocalBusiness + Service schema, and internal links from the city hub and service hub. Use GSC to confirm one page owns the query, and Screaming Frog to catch duplicate titles/H1s. I use Ahrefs for cannibalization checks and Screaming Frog for on-site audits, but Merchynt helps me scale GBP-driven local pages and review automation. Stick to one page per service-city.
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Service and area would be good for local
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