• PPC

  Does it make sense to test Dynamic Search Ads for an app business alongside App Campaigns?

  Posted by seohelper on August 25, 2021 at 9:54 pm

  

  I have been running Google App Campaigns for our app business and the majority of our impressions and conversions are coming from Search. I am therefore wondering if it would make sense to trial DSA campaigns in conjunction to see which drives better performance. If the app campaigns essentially use the same technogoloy as DSA (using website/app store content to match with search terms) then perhaps it doesn’t make sense. Would be curious to understand if others with an app focused business have tried anything similar. Thanks in advance!

  seohelper replied 4 years, 7 months ago 1 Member · 0 Replies
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