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Does google consider meta title and description for ranking
Posted by on May 11, 2021 at 6:07 amI have seen that some of my clients pages are ranking on changing the meta title and description and my pages as still not ranking, as my client is suggesting to change the meta title and description of all the pages including which are ranking. I told no on it as that will reduce the traffic on website.
He even insisting to create meta title **BOLD** which I have seen accepts ads..
What should I suggest him..
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2 Replies
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Explain that is risky and test it on few pages first. If you are satisfied move forward, if not reverse it back. I don’t suggest experimenting site wide.
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The short answer is that you cannot change the styling on the SERP, and the meta title and description do not impact ranking. They can impact how many people click it when they see it, but not how highly it ranks.
This is something that worked a REALLY long time ago but has not worked for a few years. Your boss may have learnt SEO some time ago perhaps?
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