-
Does Facebook secretly boost your first ad?
Posted by on April 16, 2020 at 7:02 pmHi,
I recently launched a room decor business and have run a bunch of ads on Instagram. My very first one I only spent $10 on and got about 30,000 impressions, thousands of likes, and a purchase. However, ever ad after that has been a flop—I even re-ran that exact same successful ad and got very little engagement. I’m wondering if maybe Facebook boosts your first ad so that you continue to buy more in hopes of getting the same results?
-
14 Replies
-
I know I’ve experienced something similar. Are you altering your target audience at all?
-
I sure hope not. If so, my first ad really sucked lol.
-
I´ve been in the same situation. I recently published an add to promote a website and the results of cost per click wet down to like $0.003 It’s worth to tell that it was on a development country.
I would be trying one more time the exact same segmentation to see how the results compares.
-
I have no idea, but come to think of it, I wouldn’t be surprised. ESP. Since you ran the same ad a second time with no results. Twice is not enough times for audience fatigue.
-
I have no proof of the inner workings of this but I think there is some kind of method they use at times where they dont have a base starting point on who to show the ad to so It shows it to a large audience for a very brief moment. I’ve seen instances where I’ve run a very low cost ad that gets 2000 impressions and maybe 250 of those will click thru to the website. But when I look at the data the second the ad went to approved I had 60 visitors on the site simultaneously in the same minute right after the ad starts running.
-
That’s very hard to say. I could see the reasoning behind it, but advertisment inventory even for a huge site as Facebook is limited. Letting you get that space for cheap hurts numbers for your competitors who might be loyal customers for Facebook Ads.
-
$10 for 30k impressions is too high. Maybe someone else boosted your post?
-
I think TikTok does the same, first post 128K views, all other 100 views at best
-
Just a heads up, the entire ad business has bottomed out, so any ads placed after 3/12 isn’t going to perform as well as it might’ve previously.
-
This sounds very plausible, we’ve seen similar things happen on FB in the past. I’ve also been told similar things from our FB rep
-
It’s like the pokies (or slot machines). They lure you in with a big win the first time you use and then it triggers you to expect to see the same results again.
Next thing you know, your sitting in front of a machine, wearing an adult diaper full of shit at 4 in the morning because you’re expecting the next big pay out to come. Only it never does…
-
It’s more than possible, how ever, how would you know if it was a good CPC if that was your first ad?
-
No. Mostly likely its being seen by the same audience (hence, lower engagement). Usually new ads will always get a small spike since its new and level off after a while.
If its boosted, just check the CPI and see if there’s a large difference. If not, other metric is the issue.
-
Audience/ad fatigue, that’s why you keep testing adsets and duplicating new ones every week.
Log in to reply.