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Does Facebook custom audience update automatically?
Posted by on October 11, 2020 at 10:01 amHi all, so basically I’ve created a view content 21 days custom audience like last week, so I’m wondering if it will update and add people who viewed my webpage recently as well and put them in the custom audience? Like does it keep adding new people or it is the audience of past 21 days when I created that audience?
Thanks
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2 Replies
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yes, its dynamic and ever changing
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yes, it keeps the audience fresh – removes those that are older than 21 days and adds new ones
few suggestions that I always try to keep in use:
* 30 days website visitors
* 45 days added item to cart / higher level of engagement
* 7 days visitors
* 180 days purchasers (for exclusion)
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