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Does Content Quality Matter?
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I’ve noticed that too, and it usually comes down to intent more than word count. Some queries just don’t need 1k words, so a short page that answers it cleanly can win.
Authority definitely plays a role though. A strong domain can get away with less, while newer sites have to overcompensate with better content.
Feels less like content vs keywords and more like how well the page matches what the search is actually looking for.
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Think of it like this way, McDonald’s gets customers with bad food because it serves a need and has become a name/brand/habit for people, even if the food has declined over time. That does not mean you can break in the market selling bad burgers, or if you have a fine dining restaurant you can just start serving worse food.
There are very few “you MUST do this” things to rank for any given keyword, other than actually write about that subject in a way that is relevant that people actually like. All success flows from that. If you do a poor job writing bad content then your site will always just be noise.
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From what I’m seeing on our two eCom sites, answer the query directly. We have 1k+ words blogs, but still ranked because the answer is at the top. I still believe that Google loves depth and unique content, but it’s also about how you structure your content. And yeah, backlinks, for sure, is the number 1 ranking factor (authority).
What’s weird is that this other eCom site I manage still gets more impressions and clicks and the rankings haven’t changed, even though we haven’t posted a blog since December. Backlinks efforts stopped, too. I guess content is still “king”, despite the other comments in this thread say.
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