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Does changing rel=canonical for a page impact the juice from backlinks to that page?
Posted by on June 25, 2020 at 1:44 pmI’m working with a mess of a site right now.
Long story short, there are two pages nearly identical that are creating duplicate content.
One is an archive page for the site’s blog posts (/blog-posts/).
The other is a page created by the original developer and placed in the main navigation which also features all the site’s blog posts (/blog/).
I can’t noindex a page without ramifications. I can’t remove a page without ramifications.
I am thinking of changing the canonical tag on the /blog/ page to be /blog-posts/.
Will this have an impact on the backlink juice from links pointing to /blog/?
Are there other issues that come with this that I’m not seeing?
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2 Replies
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In theory the link juice is supposed to be passed on to the canonical URL like a 301 redirect.
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If you’re using canonicals, the backlink “juice” from /blog/ should go towards /blog-posts/.
And you can also consider a 301 redirect.
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