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Does anyone else think link in bio pages are kind deadends?
Posted by on March 15, 2026 at 1:00 amI manage socials for a couple of small creators and this has been bugging me. Someone taps through from an IG bio, maybe clicks one link, and they're gone forever. The creator spent all this effort getting them there and the page is just a static list of urls. Theres no reason for anyone to come back.
So i started messing around with an idea. What if the link page itself had reasons to return. Like streaks or earning points by clicking links. Fans check in daily and earn points or earn points by following on other pltoforms, similar to how duolingo or snapchat streaks work. Clicking the creators links earns points too. The creator decides what actions are worth what, so if theyre pushing a new single they can make "pre-save on spotify" worth a ton of points.
Points feed into levels (newcomer, fan, superfan etc) and creators can create locked content like discount codes or personalized messages or images etc where the fan needs enough points or a long enough checkin streak to unlock. Theres a leaderboard per creator too.
Ive been testing it with some creators under 50k followers. Sample is tiny but daily return rates are way higher than their old linktree pages. The tool is called LinkStreaks if anyones curious.
Mainly wondering two things from people who actually do this for a living:
- Is the "dead end" problem actually a real pain point for you or am i overthinking it
- Does gamification on a link page sound cool or does it sound gimmicky
Appreciate any honest thoughts!
edit: better explanation
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1 Reply
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Meh 🤷🏼♀️ Not really a pain point for me or my clients. Sounds like one more thing to check without any added value. You’d have to be super dedicated to that creator or brand to care about checking their link daily.
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You are trying to solve a traffic problem with a loyalty program, but most creators are just fighting for five seconds of attention, not a daily habit.
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Many creators do not have enough quality content that’ll make users want to return in the first place.
So before offering a loyalty program, you need to give them content to want to come back first.
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I think it could be helpful with getting an increase in activity on lesser known platforms a creator is on, I’d want to be confident in the strattegy though
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