Do you think SEO is necessary for B2B SaaS companies?

[mrtareq778]

You must need SEO if you have a website. It doesn’t matter whether it’s a B2B or reseller website.

[Entivo]

Yes. In B2B there’s much more research involved when it comes to making a decision on a purchase.

You need to reach your target audience early on while they only have a problem but not yet a solution. It’s where you publish content around their problems and pull them into your funnel to further them along to eventually making that purchase decision with you.

So it’s important that your pages for the awareness stage are optimized and are ranking well.

[DrJigsaw]

Depends on the niche, but yes, generally SEO can be a very strong marketing channel in B2B SaaS. Before subscribing to a SaaS, most peeps end up doing a ton of Googling on what software fits their needs best.

[silo10]

SEO for B2B has been in my experience a money saver, allowing me to really lower as spend or even completely stop it for seasonal products or services. B2B customers tend to do a lot more research before purchasing anything, so all informative content has value and it is worth investing time and money to do it properly.

[Miker]

I’ve seen SEO move the needle for long‑sales‑cycle products, mostly by catching folks early while they’re still researching. Even small wins from intent pages or comparison pages can stack up over time. I’ve used https://www.b2b.blackfriday/ myself to test different tools during promos, and bumping up the visibility of offer pages like that is a good reminder of how steady organic traffic can quietly drive signups.