Do you subscribe to any tools related to Click Fraud?

[JzOzuna]

look into clickcease, they helped me out

[burritogirl101]

I’ve tried a couple for big accounts (approx £250k spend per month) and wasn’t blown away with the results. They “prevented” a couple thousand clicks but all they do is block IP addresses so I wasn’t convinced they were worth the money. For small accounts, I don’t think it’s a good use of money – but it’s a nice thing to add on to what you offer to clients if they’re particularly concerned about click fraud.

[Evroccck]

Honestly a lot depends on your budget but I’ve had solid success using PPCprotect for me and clients. I’d check them out.

[brianbelgard]

I don’t mean to sound like a Google puppet, but one thing to keep in mind with click fraud is that as long as it is happening universally at the same rates, those fraudulent clicks are going to be baked into the auction. If everyone is seeing 10% fraud, the lack of conversions should force everyone to adjust bids to incorporate this.

Lots of “shoulds” and “theoretically” in here, but it’s always how I’ve looked at click fraud holistically.

[stevenvanvessum]

I’ve recently subbed to PPC Protect and am happy with it so far. It saves me more than the monthly sub, so it’s a no-brainer for me.

[NilsRooijmans]

if you are running ads for low volume, high CPC keywords -> best trick to remove click fraud I know is disabling search partner network.

[Sander-OxBio]

Most click-fraud tools are whack-a-mole tools and generate IP-blacklists in order to prevent new clicks to be happening from the same IP address, after some fraudulent clicks have been detected. Such a solution would only mitigate the problem not solve the problem, simply because of VPNs and (residential) proxies.

The only way to solve the problem is, to detect the fraud, report it, and refuse to pay for any fraud. This makes your problem the problem of the party providing you traffic/ affiliates and creates an incentive to provide you quality traffic. The best location to detect fraud is at the landing page: As you pay per click, you only want to pay for human clicks arriving at your landing page. Measuring clicks is not the same as visitors at your landing page; that’s what you want and you happily want to pay for that. A click is only a means to the goal of getting customers on your page.

My experience is that the larger the volume the more difficult it becomes getting clean traffic over longer periods of time, mainly because you cannot scale humans interested to click on your ads (ad fatigue). And bots/clickfarms however are always available for clicking for some pennies.

The long-term advantage is that filtering out all fraud provides you with pure and clean data. This is exactly the data you should use to retarget customers and run your post-campaign analysis on.

Key in this all is that you need to prove fraud with evidence; no empty claims. Once your affiliate/ traffic provider realizes that detected fraud is really proven fraudulent, they have to be ok with it.

Yes I might be biased, but this model has been working for us for years and our clients are very satisfied and happy with it. Need to know more, just ask

[Equivalent-Falcon-80]

I have tried a few different click fraud services but ClickCease is by far the best on the market. Super happy with my experience so far and it basically pays for itself by the number of clicks they have blocked 😛

[ilooley]

If anyone wants to discuss ClickCease I’d be happy to tell you all about it (I work there)