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Do you need a licensor to run media on Amazon DSP in Canada
Posted by on November 3, 2023 at 2:26 pmWe partnered with an agency in Q4 2022 for a test on Amazon DSP Canada. At the time, we signed an MSA for a managed partnership.
This year, we’ve decided to run a new campaign but we’re going to do it in-house. We got an email from the agency asking if we’d like to switch to a self-service agreement, which has a lower rate. I told them that I didn’t see the need for this at all as we have a direct contact with Amazon so the support that tier offered wasn’t a value add for us.
They then proceeded to tell me that they act as our licensor to be able to run ads on Amazon DSP in Canada and some type of partnership is mandatory.
We manage our own DSP account for US media and do not have a licensor. This feels like they are trying to fleece us, and we’re contacting our reps at Amazon to confirm, but does anyone here manage their own AMZ DSP account in Canada? Do you work with a licensor or is the agreement directly with AMZ?
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