Forums Forums Social Media Do you guys think Social Media is morphing into Intent Media?

  • Do you guys think Social Media is morphing into Intent Media?

    Posted by Betajaxx on April 2, 2026 at 5:27 pm

    Hi guys, anyone else shifting their strategies with their clients to a more intent based strategy? It feels like the "social" part of social media is going away. I noticed a post by Gary Vee today about it as well. I'm no longer seeing my friends' content as much as I'm seeing total strangers with similar interests as myself and honestly, I'm here for it. Thoughts?

    Betajaxx replied 2 hours, 18 minutes ago 2 Members · 1 Reply
  • 1 Reply
  • Dry_Travel_7419

    Guest
    April 2, 2026 at 5:41 pm

    I agree, a lot more curated content is being pushed out instead of normal friends sharing their experiences. I blame this for the rising unattainable standards, gym culture, change in style bleeding into the real world. Everyone wants to look put together and aesthetically pleasing because that’s all they see on social media instead of people in their own circle. But I was got by that too and even though the world is getting more and more artificial, oh well. I personally have a love/hate stance on this and don’t really know how to feel. I do hope that one day someone creates a new social media site that’s actually for SOCIAL media like ig and facebook used to be, maybe even MySpace lol

  • 666penguins

    Guest
    April 2, 2026 at 7:08 pm

    I love discovery. New platforms like loops and floods tv are pushing this more than following existing friends. I think it’s because a lot of online content is about intentional entertainment now rather than regular day life

  • SpecialistFeed416

    Guest
    April 2, 2026 at 7:47 pm

    Yeah I’ve been noticing the exact same shift.

    It feels like most platforms have quietly moved from “social” → “interest + intent driven content”… and somewhere along the way people stopped really seeing the people they actually chose to follow.

    Discovery has definitely improved, but it’s come at the cost of connection.

    I think the ideal isn’t one or the other – it’s both working properly together.

    That’s actually what I’ve been building with EchoSphere – a social media platform where:

    • your follower feed actually shows you the people you chose to follow
    • but there’s still a separate discovery layer for new content

    So you don’t lose the “social” part, but you don’t lose growth either.

    Feels like that balance is what’s missing right now.

    Curious what others think, do people actually want the “social” side back, or are we too far into discovery now?

  • verybored123456789

    Guest
    April 2, 2026 at 9:13 pm

    I’d rather just see post from people
    I choose to follow. Instagram is interesting for about 30 seconds before I get annoyed with ads and suggested posts that are irrelevant. Then come back to Reddit. I miss with Instagram was just social media and not a cash cow for meta.

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