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Do SEO guys ever give a contract where you pay based on what growth you get?
Posted by on July 21, 2020 at 5:56 pmI’m a mobile locksmith and wounding if any SEO guys do business like this? Sans Black hat of course.
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8 Replies
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To an extent.
I’ve worked on contracts where you have a set monthly retainer and then “bonuses” set for reaching certain milestones or agreements to up the retainer at a certain revenue goal.
It’s not very commercially viable for SEOs to agree for a contract based on growth as on an organic campaign growth will be extremely slow for the first few months unless you have major technical problems with your site.
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Locksmith SEO is a minefield. No one with any experience in this area of search would even consider this.
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I’ve heard of people taking a % on things like setting up AdWords campaigns, since it is relatively more straightforward in being able to track leads down. But SEO is a bit foggier and I couldn’t imagine a contract where both agency and business owner would feel comfortable signing. SEO has a lot of up front labor that could take months to really understand the impact it made, and even large companies (especially when Sales has a stake in things) have trouble actually understanding how to attribute specific dollar amounts to SEO.
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Seems a little like being paid based the success of a sports team when you’re hired to stand in the bleachers cheering. I’ve not seen a single case of ‘guaranteed results’ – particularly since quite often – even Google is working against you.
I’ve always believed that anyone who ‘guarantees’ traffic increases based on search optimization is either faking results, or buying them.
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No one doing whitehat will do that shit.
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Would you agree to only charge a customer if you opened their lock within the first two attempts? No because other external factors may affect your ability to keep that performance promise.
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Yes.
Based on conversion rate increase (increase in telephone calls (tracked), contact forms
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No. Not for improvements in search rankings at least. Not a chance.
You’re paying for the service. Not the results.
The onus is on you to choose your SEO carefully.
You might find someone to do it based on lead gen performance though.
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