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Do other people recycle evergreen social media posts?
Posted by on March 6, 2026 at 10:05 amI manage a few social media pages and one thing I noticed pretty early on is how quickly content disappears. A post might do well for a day or two and then it basically never gets seen again.. even if the information is still relevant months later.
At first I used to just keep creating new posts all the time.. but eventually I realized a lot of the older ones were still useful. Things like tips, guides or general advice posts that don’t really expire.
So lately I’ve been experimenting with keeping those evergreen posts in a recurring queue so they automatically reshare every few weeks instead of just posting once and dying in the feed.
Do other people do this too? Or do you mostly just keep posting new content instead of recycling older posts?
I feel like a lot of decent content just gets wasted otherwise.
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1 Reply
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هاي
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Yes, recycling proven works that push the brand message forward is common practice
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Yeah 100%. I tag every post by topic when it goes out so I can pull from a relevant queue later instead of randomly resharing. The trick is tweaking the copy slightly each time so it doesnt look like a repost to repeat followers. Evergreen content actually performs better the second or third time because the algo already knows it works.
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Yep. Lots of people (me too) recycle evergreen posts. Just refresh the hook or visual and space the re-posts out (every few weeks) so it feels fresh.
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wow!! are you doing it all manually?
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