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Do it myself or hire agency.
Posted by on December 23, 2025 at 7:57 amI have an small IT Company so i don't have the big budget like other big companies do and recently bought an new website the website has been delivered with quite good SEO basics but i know want to further explore SEO to see if i can get more traffic i am quite knowledgeable with editing the website etc but not sure if it is the right step to learn SEO and do it myself with the cost of an Ahrefs and Screaming frog or hiring an agency to do it on a monthly base
Thanks!
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1 Reply
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Nobody is going to care as much about your business as you! But it might be a bit of a learning curve… so I’d say it depends on if you have the time/do you enjoy it.
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Hiring somebody who knows how to do SEO properly AND understands or has experience in the industry/niche you are in – both for where to acquire backlinks and nuances in it – is always a better way than DIY if you are time-conscious.
Otherwise if you do not have the budget for it or has the time and energy to learn it, apply it, and be able to sift through snake oil tips and tricks in the Internet, yeah I guess you can DIY
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Depends entirely on your cashflow and niche.
Not every business needs to get their SEO done in the beginning. Do you have enough+ve cashflow to spend on SEO and not bother about it for a few months/year atleast?? If the answer is yes, hire an agency, if not then DIY.
I have had ~3-4 clients stop their retainers because they went all in with SEO and expected results in a month/two ( highly competitive niche ), and when that didn’t happen they chose to stop focusing on it as they were just breaking even.
In fact, i had to fire one of them because of their unrealistic expectations fueled by spam emails from SEOs promising to rank them top 3 in a month became too toxic for me to handle.
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Do it yourself.
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Short answer: do it yourself first.
You already have the skills to handle the basics, and with a small budget it’s risky to jump into a monthly agency retainer before you know what “good SEO” looks like.
Learn + implement fundamentals, use free tools/GSC at the start, and only hire an agency later once SEO is clearly driving revenue or you need to scale.
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Ahrefs has a basic plan at 30bucks per month so maybe you could try that out for yourself. It could be good to engage an agency to establish basic strategy and direction for a limited time so you can learn from them and build on your SEO from there
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You can do some parts of SEO yourself, but some technical stuff needs to be done by experts, ex : site speed, link title attributes
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