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Do I delete clients campaigns if they fire my agency?
Posted by on June 6, 2021 at 7:29 amI just started running an agency specializing in Facebook Ads. I think one of my clients might want to move on, and I’m just wondering what the protocol is (I’ve come from client side) – do I delete all the campaigns I’ve created? Or just let her take them? It’s just annoying if she goes to another agency and they get all my info when I had to do all the hard work setting everything up from nothing… but I also understand if that’s just the nature of it. Just looking to see what’s the usual process, how do you protect your business? Thanks in advance!
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12 Replies
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What does the contract say?
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The client owns their data, not you. They get to keep the campaigns
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Didn’t you get paid though? If my media company deletes the campaigns, I would be taking legal action against them. I’m about to sack one this month. They’ve made over $40k+ from us in fees.
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Absolutely not. They paid you for the work, right?
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What the hell mate? Your campaigns? These are the clients campaigns. The client paid you to create them. Are you returning the money then after you delete them?
Also, if your performance is miserable and couldn’t deliver good results, then you should be blaming yourself and trying to figure out how to improve your work, not how to annoy the client.
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The account belongs to whoever pays the bills, that’s the standard.
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this mindset just completely boggles my head. You protect your business by doing a stellar job and retaining clients, not by holding their data hostage and deleting work theyve paid you to undertake.
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As a client who had a new ppc contractor take over relatively recently, the old agency left their campaigns. There would have been a a BIG problem if they’d deleted on their way out.
You needn’t be precious about other agencies seeing your work – focus more on what you could/should have done to retain the client and have more successful campaigns
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Of course no. They paid for this work. They can even sue you if you do so.
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Your client has paid you to set up and manage those campaigns. Once the client moves on they should be free to do whatever they want with them.
Sometimes clients leave for reasons that have nothing to do with you.
We’ve had clients leave and come back 3-6-12 months later. We routinely get referrals from past clients too, because we exit gracefully.
If you don’t want clients to move on consider the following:
1. Improve how you vet clients in the first place. Flight risk clients are often easy to spot based on past behaviour such as having frequently switched agencies.
2. Do everything you can to ensure your clients have no reason to leave, i.e. get them great results and offer amazing customer service.
3. Set up a minimum contract length, keeping in mind that this is controversial -
Typically the only scenario where an agency keeps the ad account and campaigns is when there is pay per lead type relationship. In this scenario, the marketer is taking on the risk of the campaigns. The party that is investing in the media spend in almost all cases owns the ad account and the campaigns. If you go against this trend people will be annoyed with your agency.
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Absolutely not. You were paid to create these campaigns. They are now your client’s campaigns.
If your client moves on, so be it. But it’s a very poor business practice to sabotage campaigns on the way out. We would never do that at my agency, but unfortunately we inherit campaigns all the time in which previous agencies have done stuff like this.
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