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Do exact keyphrase matches matter anymore?
Posted by on June 25, 2020 at 3:07 pmHi. I have started a new website, and as you can guess I’m going for long-tail keywords. But I was wondering, do I have to use 0.5-2.5% exact matches of that keyword in my post? Because if I do, my post will end up looking ugly. If I don’t, I’m free to use loose matches for that keyword throughout my post and have a better-looking article.
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Thank you for your time.
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2 Replies
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It does, but it also depends. Google tends to ignore stopwords, so if your phrase is:
“SERVICE CITYNAME” but your article is “SERVICE in CITYNAME” while technically not exact match, Google will ignore the word “in”
That being said, in highly competitive phrases, exact match is a must. Google tends to rank in order of:
Exact match
Like Match
Similar (IE synonyms)
Notice I said “tends to”. That means it isn’t always this way. But in my experience, when looking at highly competitive phrases, this is how it works.
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There’s no magic percentage. Use your targeted and related keywords and write naturally.
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