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Do Ad Strength matter in Google Ads
Posted by on March 10, 2021 at 4:43 amJust wanted to ask because I’m still new to google ads and would like some advice on how to improve upon it.
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5 Replies
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Indeed, it matters. Ad Strength tells you whether your ads copy sucks or not. That will help you improve your copy and make your ads more effective and relevant.
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Yes, Absolutely! work on it. You need good ads, speaking to your people to receive better campaign performance.
1) Include your keywords in headlines & Descriptions
2) Check your competitor’s ads and try to create unique ads
3) Use a call to actions in descprions -
Ultimately output metrics decide if an ad is a winner or not. conversion rate, ROAS, or revenue per impression.
You’re in it to make money, don’t be married to things like ad strength and quality score. Important yes, and but not the “main thing”
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Ad Relevance has just a 22% impact on QS. It will **never** impact keyword QS more than a factor of 1.
Obviously you want an Ad Relevance of *above average*, but at the same time I’d rather have an ad that reads organically and leads to a good CTR than one that tries to game Google’s algorithm for better relevancy but reads robotic.
In the end game, a QS swing of 1 or 2 will not make or break your keywords, better CTR will. Your ads should still be relevant to the top-trafficking keywords in the ad group.
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I have the exact same question!
My issue is… to get an ‘excellent’ ad strength, I had to add loads of headlines that had very similar meanings, and they overlap in the ad. How do you guys avoid it? Can I settle for just a few headlines and description, and a worser ad strength?
Do ad strength directly correlate with CTR? I think not using some of the headlines I put will improve CTR substantially! Thanks.
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