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Do 3rd tools really hurt your LinkedIn access? Here’s what I know from years experience in social media tech
tldr; 3rd party LinkedIn tools are fine to use, but you really need to know what to look for in the tools and Chrome extensions you are using before blinding and aggressively using any.
This is a long one, so buckle up! But hopefully interesting/helpful 😁
I've been working in social media and social media tech for years now (I've recently moved on to a new industry but still closely tied social media in my work and side projects).
And LinkedIn was primarily the focus, between utilizing their API and how content reaches people. Other social channels were represented too, but LinkedIn was the big one for the business.
Anyway, I've seen quite a bit of discussions recently around 3rd party tools, account throttles, algorithm issues, etc.
Of course, some of that is LinkedIn's propriety information but based on all my experiences, here's what I've learned and understand about use of 3rd party tools.
3rd party tools are okay, as long as you aren't doing the following:
- Data or profile scraping (Like personal profile analytics or scanning and pulling constant personal info. Company page analytics are okay, but it's accessible via API, that's why)
- Automation or AI (Like auto replies/comments, DMs, writing content automatically and posting for you with AI). LinkedIn wants human interactions, which I agree. The automation/AI is obvious slop and ruins the platform, plus if you are doing hundreds of messages, comments, or connection requests a day that's an immediate red flag. Don't be a bot, I get these tools can speed things up but you probably will get throttled or suspended.
- Manipulating code to alter the look or feel of the platform. Like a floating button against posts, a side bar pop up while on your LinkedIn, etc. Anything that makes the appearance change via the tool or an extension. These don't seem to get flagged as much if it's minimal alteration, but still I would generally avoid it.
Their Terms of Service is sort of vague in some areas, but it's more to protect them legally and cover themselves if you violate the platform in a way they don't like. Which it's their business, they can do what they want in their rules.
The 3rd party tool fear
The fear of using any 3rd party tool is somewhat understandable lately, especially when everyone is in a panic about how their feed is not reaching people like it was (so now more people are worried about being throttled further), 2 week+ old content be surfaced, mobile app showing differently from desktop, AI content nonsense, and you are seeing some tools shutting down or people losing account access.
BUUUT, I'd say that the fear of tools is a bit overblown too.
Yes it's real, but you also do need to better understand the tools and extensions you are using and what functions they have/serve before aggressively using them.
Because the reality is, most are selecting tools that do not follow the rules or the extension is doing something that is flagging your account. Or you are spamming 1000 connections a day, quickly. Duh, account revoked.
I've used 3rd party tools for years for LinkedIn with no issues, but I've always ensured it's ones being strict in how they use and access LinkedIn. AKA no automation, data scraping, etc.
I think this is important too:
If ALL 3rd party LinkedIn tools were "banned" then they would not have a publicly accessible API, a developer access portal, nor would any social media scheduling or monitoring tools exist for years (Buffer, Hootsuite, Sprout Social, Brand Watch, AuthoredUp, Post Bridge, etc.) or tools for LinkedIn ads (Fibbler), as examples.
And there also are many 3rd party tools that are official LinkedIn partners too.
So keep all of that in mind.
My previous employer did a lot with the LinkedIn API, but stopped at anything that was not clearly accessible in order to not breach or lose access to the API (LinkedIn will revoke API access to offenders).
There were a few times we were able to connect with a LinkedIn dev rep to ask about specific features customers would ask for, to get clarity about them before we built it. And usually the no's, were all in those bullet points from earlier.
That employer has now been in business for 11 years, with no issues for users on LinkedIn or developer access limitations.
Okay, let's talk Chrome Extensions next
These are fine to utilize IF you are not using ones that specifically violate the TOS, as mentioned above.
Now, I've seen and heard about some people getting flagged even if the extension wasn't doing those things I listed above.
Why is that?
Well, some Chrome Extensions can actually inject/run extra code on LinkedIn's codebase temporarily while in use. It doesn't actually really add new code to their codebase, but does in real time while in use.
It might not be visible to you either or really do anything other than add a line of code of the extension running, but if you inspect the page that's where things happen.
LinkedIn can absolutely see that and be alerted, so if it's doing that a lot, they can auto flag you or limit your reach until it's clear what's happening.
Often, some of these tools/providers might not even realize it's doing that. It's why software builders have to ensure what their extension does + be very clear in their FAQs how the tools/extension operates. So users understand and aren't at risk.
I've used a few a few with no issues, but it's because it is not constantly running while logged into LinkedIn.
Another thing, which is not on the users of these tools, but the owners/builders… is how these tools word their marketing materials and website.
If the copy and sales tactics is aggressively saying things like "LinkedIn sucks" "We fixed their issues on XYZ" etc. I can tell you, that's going to get those tools on a watchlist/flagged too. It should always be more about helping the user, not attacking the platform.
I'm working on my own 3rd party tool (Linkeezy), to help people be a bit more organized/productive with their saved content, feed, and DMs.
But I'm ensuring all the above as well as how simple the Chrome Extension works/limited it is even needed, to not cause issues and be very clear in how it works.
Are there some tools I wish could be built and LinkedIn would allow to help some of us be more productive with the things we do on LinkedIn? Of course, I think some of the limitations set for builders isn't great, but it is what it is.
I do appreciate the attention they give on wanting to prevent AI/automations and data scraping, as it's already a bit out of control. So that crack down makes more sense.
LinkedIn has been a great platform, although people on there can be cringey at times too (mostly do to people posting some ridiculous things).
Just look at r/LinkedInLunatics lol but it can generate real business and professional value. And I think 3rd party tools will still continue to be useful, you just need to be diligent about the ones you use.
For those that think it's too much work, I get it. Then just avoid 3rd party tools altogether, you may just have more manual work pending what you are doing or maybe LinkedIn improves certain features.
People will also always continue to build things that aren't exactly compliantly, as they want to solve things but those will come and go.
This became longer than I wanted, but I hope it provided some insights or generates some good discussion 😉
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