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Discrepancy between FB Lead Ads and Contacts within Email Marketing software?
So I had a FB Lead ad that’s connected to the same list but the amount of contacts, from that ad, is significantly less on the email marketing side then the lead amount on FB. Is this because they didn’t follow through on filling out the form? The FB Lead Form is high-intent. I have it connected with Zapier too.
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On the email marketing side it says 18 contacts but the on-Facebook lead says 54.
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