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Different career options after a while in SEO & PPC?
Posted by on September 18, 2025 at 1:56 amBy the end of this year I would complete 7 years in Search including SEO & PPC. I like doing search but I'm wondering what could be different career paths which could be more interesting work wise or pay more in terms of salary instead of just being in an agency or brand side. For example, I could be a product manager etc for a startup? I am just trying to know what different fields I could enter into leveraging my experience?
Any advice / suggestions would be appreciated!
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1 Reply
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Really depends on the quality of your experience and soft skills you’ve picked up along the way. i.e. if you’ve worked in house and had exposure to different teams, working on launching projects in collaboration with different stakeholders then yeah – PM isn’t out of the question.
If you’ve just been agency side and haven’t had that exposure – then pivoting to something relationship management might be more up your alley.
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Marketing automation?
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7-8 years is a good time to start exploring consulting. You can get a job with a firm or just go solo. Good communication skills are needed, maybe more so than technical skills. If you get really busy, scale up your practice by adding junior talent. Building teams can be rewarding. You get to pick who you want to work with rather than having them dropped in your lap by corporate. As you gain more experience, picking your relationships will be key.
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Project manager, Data analysis roles, Product marketing manager, back when I was looking to do the same as you (not anymore) these were the roles that usually got the most leverage with your experience.
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Are you with an agency or in-house right now?
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