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Did this happen to anyone else?
Posted by on October 19, 2025 at 1:33 pmWe manage a ton of PPC accounts for our partners (amongst other products) and over the weekend Google slapped us with 87 suspended accounts at once Saturday morning and everything stopped spending- we emailed our reps and submitted forms and were in a panic over this because there was no suspicious activity on our accounts whatsoever. Then this Sunday morning all of our accounts were reactivated with no direct email from a Google rep. Panic inducing for sure! Did this happen to any other agencies or were we just the unlucky ones this weekend? Luckily our clients and partners will be able to recover from the outage but wow that was scary.
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1 Reply
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There has been a big increase recently in Google security reviews. This involves them pausing your ads without notice (nothing will appear on the account, it just stops serving). It can take anywhere between 1-7 days for the review.
But this sounds different, like they just made an internal error somewhere.
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That sudden reactivation without explanation is the scary part because you can’t prevent what you don’t understand.
Google’s automated compliance system likely flagged something shared across those 87 accounts. The common triggers at agency scale are IP patterns, payment method clustering, or shared tracking infrastructure that trips their “coordinated inauthentic behavior” filters. Since you got batch-suspended and batch-reinstated, the algorithm probably auto-escalated to human review, someone saw it was legitimate agency structure, and flipped everything back on.
The lack of communication is standard for these automated security sweeps. They don’t want to teach bad actors which patterns trigger flags, so everyone including legit agencies gets zero explanation.
For next time, having different payment methods and avoiding too many accounts managed from the same IP block helps reduce the clustering signals that trigger these reviews. Also keep detailed documentation of client relationships ready because if it escalates past auto-reinstatement, that’s what the manual review team asks for first.
The weekend timing made it worse because manual review is slower. At least you’re back up, but yeah that’s nightmare fuel for any agency.
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