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Despite successful experiments, we’re not experiencing growth.
Posted by on June 15, 2024 at 9:56 amand have successfully fostered an experimental mindset. We are conducting numerous landing page experiments monthly and have seen some successful results. However, we're not experiencing growth. I'm concerned that we might be running too many experiments, as the new variants could be suppressing the performance of our successful variants. Has anyone experienced this? And does anyone have advice on how to overcome it?
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1 Reply
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Try isolating successful experiments to see if they’re cannibalizing each other’s traffic.
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You can always stop running so many experiments. If something has been successful as an a/b test,… let the winner run without changes to see if the successful test continues over a longer time horizon.
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Scaling = growth.
Landing page variants facilitate a higher conversion rate.
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